Wednesday, 16 April 2014

New maternity range from Kiddicare!

Kiddicare has been one of my favourite websites since my daughter was born- I always shop around for the best prices, and time after time have found that they are cheapest for all things baby and toddler. I was very excited when I heard that Kiddicare have now branched out to sell a new range of maternity clothes, by a company called Mamalicious. The range is available in stores at the moment, with plans to extend to online soon. (Find your nearest Kiddicare here.)
Mamalicious dress from Kiddicare
Their designs closely follow high street and catwalk trends, while adapting and evolving the looks to suit expectant mothers: "shape with style". They focus on keeping silhouettes true to the style of clothing, while providing the extra room where it is necessary. A very simple concept, yet this is what makes the range so good- the clothes accentuate your leaner features and balance out your growing bump. 

Kiddicare sent me some items from the new range to test out, and I have felt amazing wearing them over the last couple of weeks! They have really added to my holiday wardrobe. Being very petite and only 5'1", I have always felt that a lot of maternity clothes swamped me all over and drowned me in fabric... not these ones! 

Denim skirt
During my last pregnancy, I searched high and low for a suitable denim skirt- they all seemed to be either ridiculously long or ridiculously short. This one is perfect, and my favourite Mamalicious item from the range I tried. It sits just below the knee and slim-cut in the right places. It looks like a skirt that my non-pregnant self would normally wear, except that hidden under my top is a soft fabric panel for my bump, so it's really comfortable. I can see me wearing this constantly- I've already worn it to work, casually and out to dinner with friends! 
Subtle stretchy waistband
Looks deceptively like a regular skirt!
Denim tunic and leggings
This denim tunic is extremely cute and comfortable to wear casually with leggings and flat boots, as you can see. I also found it long enough to wear with tights and heels to work, which actually made it look quite smart! The sleeves can be worn full length, however there is a button to roll them up, which I thought added to the sleeker overall silhouette of the tunic. It has a tie at the back, so I can pull it as tight as I like, making it adapt perfectly to my shape as the baby grows. The pin-tuck detailing round the bust is really dainty and flattering.

Black leggings are one of my tried-and-tested maternity wardrobe staples. The Mamalicious leggings fit absolutely perfectly, and the fabric feels stretchy enough to wear later in the pregnancy. They feel really silky and good quality, and labels are placed in the right positions so they don't dig in. 
Denim tunic with pin-tuck detail
I have been invited to a hen night next month, and at 7 months pregnant, I feared I would feel frumpy next to everyone else. This dress has changed that! The fabric is gathered under the bust, and long pleats at the front mean that there is enough room for my bump, without losing shape. The silky feel and geometric shapes are not typical of a usual maternity dress, and I have thoroughly enjoyed wearing it to dinner and on holiday so far.
Port el Kantoui in Tunisia
Out for dinner at Chaopraya in my gorgeous silky dress
How cute is this nautical tankini? I just love the combination of navy and white stripes, with the red polka-dot trim. The straps are adjustable, so would be suitable for both the smaller and the larger bust. I found it brilliant for wearing on holiday- cooler in the sun than a full costume but with added coverage! 
Ready for a swim!
This was my first experience of the Mamalicious range, and I absolutely love it. I'll definitely be adding to my maternity wardrobe, as the clothes are gorgeous, flattering and really well priced too!

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